Marketing of advertising characters in a snail's pace works for danish real-estate business Nybolig. 

Nybolig have created the 2 snail mascots "Blue & Purple" and now they are a couple of fantastic front figures.
Historically, good mascots can potentially be of very high value for a company or a brand.

In Denmark, advertising characters as DSB's "Harry", Skanderborg festival forest troll "Walter" and the glorious "Viasat Garden Gnomes" boast of having gained tremendous popularity, not least a huge value to the companies behind.

Take the 2 garden gnomes from Viasat, they have close to 300,000 fans on Facebook and still rising.

Do you think Viasat ever could have gained access to that many customers and potential ditto - by creating a Facebook page as for example called "Viasat TV"? - No, guess not ... it is funny and humorous advertising characters that do the trick.

Figurfabrikken has had the pleasure of delivering large fiberglass figures portrayed as Nybolig's new TV stars the 2 snails "Blue & Purple" in the right picture you see the 2 prototypes photographed with one of the employees of Nybolig.

Click this link to see one of the funny commercials http://www.youtube.com/watch?v=Kf1tqQDG24o  

This 3D drawing was the origin of the large
fiberglass figures for decoration.

The 2 funny advertising figures "Blue & Purple"