Several factors are at stake when launching your mascot concept. Firstly, and most importantly, the costume needs to be animated well to make it lively. This is important as to make the audience believe in the illusion! Weather the mascot needs to be cute or terrifying, it is important to remember the relation to the organisation, product or company it represents. The mascot costume needs to be made of quality material. This way you do not have to worry about the ripping and pulling from enthusiastic kids! Another important aspect is the ventilation inside the costume. It is also important to have a perfect view from inside the mascot but without being too visible from the outside. 2) A good actor
It is a must to have a good actor inside the mascot. A good actor has humour, self-irony, and is in great shape! It is important to pick a good actor from the start. It is an advantage to use no more than one person to perform inside the mascot. This way the mascot develops an identity based on the actions from the actor inside the costume. 3) A dedicated organisation
It is extremely important that the mascot concept experiences wide support from the entire organisation. It needs to be part of the company’s marketing campaigns. Therefore it is important to use the mascot often and for the right events. Remember to make room in the company’s budget to purchase the assorted merchandise like key rings, Frisbees, caps, teddy bears etc.
Bamsefabrikken is your partner from start to end - from drawing to delivery of your mascot.
